![]() That’s why you often see LPGA events cut off when there is still golf being played. A time buy gets a golf event on the air, but it also causes some problems if the golf goes beyond the time bought. The organization generally makes its money back by selling advertising during the period. The organization then has the right to fill that block of time – within reason of course – with its own programming. ![]() There are plenty of television options in this country, and many if not most of them would be interested in the money rather than any controversy LIV might bring.Īgain, a time buy is basically just that, an organization buying a block of time on a network, say two or three hours. Still, it is reasonable to wonder why, with the LIV backers spending so much money on player contracts and purses for events, the tour hasn’t previously found a way to get on television. That made it the logical choice for LIV to consider. But Fox Sports walked away from that deal, meaning it has no golf coverage. Fox Sports wants more golf?įox Sports had a 10-year deal with the United States Golf Association to broadcast USGA events including the U.S. So they weren’t going to work deals with LIV. One of LIV’s television problems is that the usual sources for golf in this country such as NBC, CBS, ESPN/ABC and Golf Channel all have strong connections with the PGA Tour and affiliated organizations. We live in a world of televised sports, almost to the point of a sport not existing if it is not on television. The PGA Tour’s West Coast swing moves from the Coachella desert to the shores of San Diego for this week’s 2023 Farmers Insurance Open.
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